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In Sterling Web Store Engagement Application iOS version , we found one usability issue as the iPod screen is very small. In web store, we have buttons, numbers, and link for store operations (user has to touch). In Ulta, as we are using iPods where a a user has to click exactly on the button/number/link to get the action recognized. Sometimes user has to tap 5-6 times before the touch is recognized. This is causing lot of issues from Store Associates perspective.
We have verified that the back arrow, next arrow and the number on the home page(when it is a single digit) are the smallest among all the buttons/numbers and need special attention from the users.
We would like to increase the size of the above mentioned buttons along with any other buttons that are of the same size, to improve the user experience.
Please let us know in case additional information is required.
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How will this idea be used?
In Ulta, as we are using iPods where a a user has to click exactly on the button/number/link to get the action recognized. Sometimes user has to tap 5-6 times before the touch is recognized. This is causing lot of issues from Store Associates perspective. If this idea is implemented, it will reduce the possibility of touch being not recognized since now user will have bigger buttons to tap.
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